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Pre-Order, ships Third Week In May
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Category T-shirt
- Artist Charles Cardello
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Release # BFLD612
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Limited to 300
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Product Description
We started Bifocal Media in 1997 when we produced what would (unbeknownst to us) become a popular video release. We had no idea what we were doing and the notion that we were going to be a “company” or whatever was laughable. When distributors started calling and people actually started buying our little VHS movie, we spent any income we got on releasing records for our friends’ bands. We didn’t pay ourselves anything. Brad, Jay, and I all had “Real” jobs so we could pay our bills and continue publishing media for tiny bands that we loved. Around 2001 my Pro BMX friend Dave Mirra (RIP) landed me some freelance TV gigs that allowed me to leave my job selling lawnmowers at Sears. It was at this point that I started doing Bifocal as a full time gig.
I’m 50 years old now and I can’t say that running this company has ever felt like a “real” job. I love creating things, I love supporting independent artists. I still get excited every time UPS shows up with a new load of shirts, stateboards, records… I suppose (hope) Bifocal Media is as “real” as it will get for me at this point. For this wonderful fact, I have everyone who’s ever worked with us or purchased anything to thank. Thank You! I hope you dig this cut and paste image of Mr. Mono-brain doing his thing. -Charles Cardello/ Bifocal Media
Limited to 300. Printed on American Apparel heavy cotton tees.
