Bifocal Media

Bifocal Media was birthed in a blissfully naive world of DIY house shows, zines, record stores, indie labels, college radio, film school, BMX, and skateboarding.  We didn’t know about the “rules” of business. We weren’t experienced film makers or promoters. We were kids who loved/ lived music and design and video. We wanted to publish things we loved for the world to see, so we did it. That’s the beginning and end of the story.

Folks have been asking for a white on black version of this shirt, so here you have it. This is actually the 3rd Bifocal Media logo. The image of the two headed boy was initially created by my long time friend and badass individual, Matt Holt. I think it was part of a flier design for some basement show that we put on in the 90s. Around 10 years ago, I stumbled across the image again and decided it would make for a cool Bifocal Media logo. I reworked it a bit and added the type and here you have it. It’s playful, absurd, and graphically sound… Just the way we like it. Thanks, Sorry, and Goodbye! –Charles Cardello/ Bifocal Media. 

LIMITED TO 100. Printed on American Apparel 1301 heavy cotton tees.